How to get the best results from your shoot

How to Get Ready for Your Photoshoot

Preparing for a photoshoot can be exciting and a bit daunting. Here’s a guide to help you get the most out of your session and ensure we capture the perfect images for your needs.

Understand Your Requirements

Simply handing over a list of required photos without context isn't helpful. Knowing how you plan to use your photos ensures I select the right equipment for the job. Cameras, lens settings, and styles can vary greatly depending on the desired look, feel, and format.

Get Creative with Examples

Consider putting together a mood board full of ideas, or include some example photographs you like. These don’t have to be images of the same products or services; they can be stock imagery that reflects a particular style or lighting effect you prefer. Don’t forget to include examples of images you don’t like, too. This helps avoid any misalignment with your brand’s image. Use Pinterest to aggregate inspiration images and share them with your photographer.

What to Include in Your Photography Brief

Providing detailed information helps ensure the final images meet your expectations. Here’s what to include:

Clear Goals: Write down what you hope to achieve with your photography project. Are you highlighting a new product range, inspiring colleagues, or boosting brand awareness?
Context: Mention where you plan to use the photographs and the purpose of each one. This could be for blog posts, PR announcements, or a specific marketing campaign.
Brand Guidelines: Share any brand guidelines you have, including specific fonts, colours, and phrases that describe your company. This helps ensure the photography accurately reflects your brand.
Emotional Impact: Think about how you want people to feel when they see your images. Should they feel inspired, happy, or confident? Consider the emotive side to project the right image.

Avoid a One-Dimensional List

A simple list of required photos without explanation is not effective. Understanding the intended use of the photos helps me select the right equipment and settings. We can discuss your needs and devise the perfect shoot together.

Share Your Brand Guidelines

Providing your brand guidelines, including specific fonts, colours, and terminology, helps ensure the photos align with your brand. This context can inspire creative ideas for props and colours to include in the shoot.

Consider the Location

Think about where you want the photos to be taken. If it’s a building or interior space, this is straightforward. For corporate headshots or team images, consider the available space and how it aligns with your brand’s image.

By following these tips, you’ll be well-prepared for your photoshoot, and we’ll be able to capture the perfect images that meet your goals and expectations. Let’s create something amazing together!